Our name, the design of our logo and the tagline capture the essence of FRATITUDE’s brand and values.
The Elongated “F” indicates the Outreach to our Clientele.
“F” is the first letter in the alphabet to cover all three zones: upper, middle and lower. Our elongated long upper zone capital “F” stands for articulation, communication and idealism.
Colour “Maroon” signifies our diversified Brave new world representing cultural dexterity, multi-faceted skills and talent across generations and the demography, geographies and the industry of our clientele.
Maroon, a dark, brownish-red colour, duskier than burgundy is often used to represent intense and passionate things – confidence, creative thoughts, excitement, power, risk, passion, love, ambition, courage, strength, warmth, and beauty. It is also sometimes used to show sophistication and expertise.
The ‘EAGLE silhouette’ in our Logo represents each team member of FRATITUDE – Dream big. Fly high.
Eagles have been admired the world over as living symbols of power, freedom, and transcendence. Eagles are some of the largest birds who fly alone at very high altitudes. They are apex predators at the summit of the food chain and eat fresh prey. Eagles have fantastic eyesight, accurate vision and can detect prey miles away. The Eagles fly above the storms. The storm wind lifts eagles higher and once a certain height is achieved, Eagles glide and rest on their wings.
When an Eagle grows old, its feather get heavier, and the beak gets bent and talons don’t stay as sharp as they were. The Eagle then makes a critical decision. To survive, it goes to the top of the mountain and hits its beak against a rock till it goes out, plucks out its feathers completely and removes talon. The Eagle then waits for all the three to grow back and then flies to occupy the space again in the sky.
Eagles are monogamous, so generally, mate for life and have strong site fidelity.
When a storm comes, all other birds seek shelter. The eagle alone avoids the storm by flying above it!
Eagles fly with other Eagles. Sit with the winners; the conversation is altogether different. Always have a clear focus in life and a vision to aim. Keep exploring new horizons, new avenues to conquer. Connect the dots moving forward and face the challenges. Use the life-storms to rise to the greater heights and going out of our comfort zone to take hard decisions in our life to excel.
Together to the Top
Our TAGLINE conveys our intent to ensure our Clients, Candidates, Fraternity of Referees and Colleagues, and the Community have a win-all and soar to the top – All for one and one for all.
The Bricks in our Nomenclature “FRATITUDE” and Logo stand for the Fraternity of Referees and the Candidates and prospects we nurture. We build people, and people build the business.
Like the dark red/maroon bricks, to be useful and to benefit many, we must go through a long process of grind and endurance.
Before becoming bricks, they experience a long process. Hugged, trampled, immersed in water, printed, dried in the sun for days and then cleaned with sharp machetes burnt to thousands of degrees.
So it is with us.
“A career is like a house: it’s made of many bricks, and each brick has the same value, because without any one of them, the house would collapse”
– Andrea Bocelli
Each brick we lay is a bit easier than the last. As we gain expertise in our work, profession, art, or laying bricks, we become more proficient with each passing day. Whether we’re building a wall or building
a career, need to focus on the journey rather than the destination.
“The ability to create potential where no such potential exists.” Therein, lays the deeper significance of the bricks we moulded and fired as we mature as a people.